Lent is here and Incogmeato—the 100% vegan line of plant-based meats from MorningStar Farms—is fully prepared. The brand will be giving away free samples nationwide to encourage people to choose plant-based proteins over seafood this Lenten Season.
The offer is available exclusively on Kellogg’s Family Rewards, where you can plug in your information for a chance to win a coupon for a free pack of beefy plant-based protein. The brand has also teamed up with professional chef and TV host Elena Besser to share two meatless recipes that anybody can enjoy during Lent.
Incogmeato burger patties can be found in the fresh meat cases at retailers nationwide. The brand also released chik’n nuggets, bratwursts, Italian sausages, and plant-based grounds last fall.