The retail rollout begins this week!
No matter your age, we can all agree that vegan chicken nuggets are delicious and fun! Whether they’re in your kid’s school lunch or on the appetizer table at your next get-together, plant-based nuggets are universal. To make the snack even more exciting, appealing, and conversational, Impossible Foods just launched animal-shaped vegan chicken nuggets.
Impossible Foods’ Wild Nuggies
Impossible Foods’ Wild Nuggies features the same recipe and taste as its classic plant-based nuggets—only this time, they’re shaped like vulnerable and critically endangered animals. In doing so, Impossible Foods hopes to start a conversation between kids and parents about the correlation between their food and the planet. The design also represents one of the brand’s core values of raising awareness for wildlife animals.
“Our goal is to spark a conversation at the dinner table about how our food choices impact our planet, and how eating plant-based is the best way for kids to help combat the urgent threat of climate change and nature loss. With our latest products, we’re showing kids and consumers that they can still have everything they love about meat, but without needing to consume any dead animals,” said Laura Kliman, Director of New Product Development at Impossible Foods.
Impossible Foods Products in Stores
After dropping the news this week, Impossible Foods is acting fast on getting its Wild Nuggies to market. You can find these new vegan chicken nuggets in stores as early as this week. The first wave of retailers includes select Walmart, Shaw’s, Albertsons, and Safeway locations nationwide. Later this spring, Giant, Martin’s, Sprouts, Wegmans Food Markets, and select Target stores will start selling the product.
In addition to the launch of Wild Nuggies, Impossible Foods is bringing its vegan breakfast sausage patties to retailers! The product first rolled out at Starbucks and Jamba in breakfast sandwich menu items but will now be available at select grocery stores nationwide in both savory and spicy flavors.
To find Impossible Foods’ products in stores near you, use this store locator.