The plant-based brand will soon launch vegan chicken nuggets in restaurants nationwide.
Known for their plant-based burger patties, Impossible Foods is making a foray into the vegan chicken market with the launch of their newest item—vegan chicken nuggets, which will debut at participating nationwide restaurants in fall 2021. Before selling to restaurants, Impossible Foods plans to showcase the nuggets at the DOT Foods trade show next week, where operators will be able to test the new chicken alternative.
Impossible Chicken Nuggets
Impossible Chicken Nuggets are made from sunflower oil and texturized soy, and unlike the company’s burgers, the new product will not contain heme, which gives Impossible burgers their meat-like taste.
Impossible Burgers in Schools
Alongside Kellogg’s MorningStar Farms, which recently launched their vegan Incogmeato burgers in 3,000 hospitals and schools, Impossible Foods now has a Child Nutrition (CN) label from the United States Department of Agriculture (USDA), which allows the company to serve its Impossible burgers in schools throughout the US. While the Impossible Chicken Nuggets will first make their debut in restaurants, the nuggets could serve as a new plant-based alternative on school cafeteria menus in the future.
Plant-Based Chicken Alternatives
While Impossible Foods is the latest company to launch a plant-based chicken alternative, Beyond Meat also announced the release of its Beyond Chicken Tenders, which are now served at 400 restaurants, pubs, bars, and classic wing stops, as well as vegan chains. In addition, Kellogg’s MorningStar Farms Incogmeato brand recently launched their own plant-based nuggets and tenders, including Sweet BBQ Chick’n Tenders and Mickey Mouse Shaped Chick’n Nuggets.
The Future Is Plant-Based
The future is plant-based at Impossible Foods, as the company aims to release new vegan alternatives to every animal-based product within the next 14 years. This includes plant-based milk, which the company currently has in the works, however, details are TBD.
For more information on Impossible Foods’s latest offerings, check out ImpossibleFoods.com.