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Impossible Foods Breakfast Sausage Is Coming to Grocery Stores

This sausage cooks, tastes, and sizzles like meat—but it’s made entirely from plants!

Impossible Sausage

This sausage cooks, tastes, and sizzles like meat—but it’s made entirely from plants!

Great news—Impossible Foods breakfast sausage is coming to grocery stores! Impossible Sausage was first released in foodservice nationwide, and after a successful run in restaurants, the company will now begin to offer Impossible Sausage at major retailers across the country.

“At Impossible Foods, we’re intent upon delivering what consumers demand from meat, but without the compromise inherent in the use of animals for food production,” the brand’s president, Dennis Woodside, told VegOut. “With our latest Impossible Sausage product for retail, we’re doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We are excited to see what consumers cook up.”

Impossible Sausage Made from Plants

Impossible Sausage mimics ground pork sausage but is made entirely from plants. The sausage is available in two flavors—Savory and Spicy.

Spicy Impossible Sausage features seasonings such as chili and cayenne, while the Savory Impossible Sausage offers an herb-flavored, peppery bite. Both Savory and Spicy Impossible Sausage—made from plants—incorporate soy protein, sunflower oil, and coconut oil for a meaty texture and taste, and can be used in recipes such as a vegan scramble or breakfast burritos.

Impossible Chicken Nuggets

While Impossible Sausage comes as the brand’s latest retail product launch, Impossible Foods also plans to launch Impossible Chicken Nuggets in the fall of 2021. In addition, the company aims to release new vegan alternatives to every animal-based product within the next fourteen years. This includes plant-based milk, which the company currently has in the works—details are TBD.

Impossible Sausage is available now at stores such as Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, Heinen’s, and more.

For all of the latest details on Impossible Foods’s product launches, check out their website ImpossibleFoods.com.

Kayla Pasko


Kayla, a Midwest girl living in NYC, is a writer with a background in media sales. When she’s not scoping out trendy vegan spots, she’s usually taking a yoga class, shopping at Trader Joe’s, or catching a Packers game.

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