Follow Your Heart Launches Squeezable Vegan Pancake Batter
After several years of perfecting their pourable vegan pancake and waffle batter, Follow Your Heart is finally debuting their new product—Rocket Cakes! The out-of-this-world breakfast mix is made with organic, gluten-free grains, and vegan cane sugar. Rocket Cakes was developed in partnership with the sisters behind vegan company Spork Foods. The name Rocket Cakes embodies a quick, blast-off breakfast with minimal cleanup—just squeeze, cook, and enjoy.
The allergy-friendly batter will soon be found at Fresh Thyme Markets across the Midwest with additional distribution planned for the next few months. The novel, ready-to-use product is in a world of its own and store positioning is yet to be determined. Be sure to keep your eyes peeled for the new blue squeeze bottle sporting the recently-refreshed FYH logo.
During her studies to become a registered dietitian, Anja—a longtime vegetarian—transitioned to a vegan diet. Living in Kalamazoo, Michigan at the time (Go Broncos!), she met Maggie and Tammie through VegOut Kalamazoo (one of VegOut’s first focus cities) and began collaborating with the duo. When she’s not writing about new vegan eats, practicing as a pediatric clinical dietitian, and virtually coaching fellow plant-based eaters, you can find her creating veg-centric recipes, trying new cruelty-free products, and spending time with her partner Addison and cat Kovu.
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