Beverage brand Erva Brew Co. is opening its first yerba mate bar in Pasadena this Friday, July 17. The first-of-its-kind storefront will be celebrated with a socially distant grand opening party (RSVPs are required). The extensive beverage menu includes cold-brewed blends of yerba mate, yerba mate mocktails mixed to order, and hot yerba mate beverages as well. A variety of snacks and small bites including vegan empanadas will also be on offer.
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Yerba mate is a tea brewed from the dried leaves and stem of the South American holly tree. Its flavor is noted as “robust, earthy, and smoky.” Often called “happy tea,” yerba mate is naturally caffeinated and contains 90% more nutrition than green tea—including vitamins, minerals, and antioxidants that are said to improve concentration, relieve stress, and elevate mood. The caffeine delivers a steady stream of natural energy without uncomfortable jitters or crashes.
The grand opening will be held Friday, July 17, from 10am-4pm. RSVP for your time slot at drinkerva.com. The event is free to attend and will also be streamed on Instagram Live.
Tanya Flink is an Orange County journalist willing to run for vegan food. She’s written for several plant-based publications, including VegNews, Organic Authority, EcoSalon, and LIVEKINDLY. She currently serves as the Content Manager for Switch4Good.
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