Chipotle Launches “4HEROES” Buy One, Give One Program
From April 21 through April 26, Chipotle will donate a burrito to medical professionals every time a Chipotle digital customer names their burrito order “4HEROES” on the Chipotle app or Chipotle.com. Healthcare workers will be able to sign up for a chance to receive their free burritos starting on Nurses Day, May 6.
"We've seen firsthand how real food can go a long way in lifting the spirits of our country's incredibly resilient healthcare community," said Chris Brandt, Chief Marketing Officer. "We're excited to give fans another opportunity to support our heroes by simply naming their burrito."
Chipotle is also offering free delivery on any order $10 or more via the Chipotle app and Chipotle.com throughout April. They are taking additional precautions to help ensure customer safety during this time including: a tamper evident packaging seal for delivery orders, in-app delivery tracker providing step-by-step real-time updates as food travels from the restaurant to its destination, and a place for special instructions, so guests can request a contactless delivery when ordering digitally. Free delivery offer valid only for orders placed and fulfilled on 4/1/20-4/30/20 only, within Chipotle's delivery areas within the U.S. from participating U.S.
Mohini, a born and raised vegetarian from Chicago, initially went vegan when faced with a health issue, but stayed vegan for the animals. Whole food plant-based eating (inspired by traditional Indian culture) is her optimal diet. An advocate for mental health and lifestyle changes, she has a degree in Health Sciences from DePaul University.
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