This clean beauty brand is expanding its vegan skincare products to Walmart—and best of all, they’re all under $20!
This week, clean beauty brand C’est Moi has launched vegan skincare products at Walmart stores nationwide. The brand, which targets the Gen Z and young millennial market, is known for its gender-inclusive and gentle products that work well on delicate, sensitive, or blemish-prone skin. All C’est Moi products are also allergy-friendly, cruelty-free, vegan, reef-safe, and are bottled in eco-conscious packaging.
C’est Moi’s Mindful Beauty Collection
C’est Moi’s Mindful Beauty Collection is currently available at 3,000 Walmart stores, and features products like gentle foaming cleansing gel ($11.97 per 4 fl oz bottle), mineral sunscreen lotion ($14.97 per 2 fl oz bottle), energizing treatment mist ($15.97 per 3.4 fl oz bottle), Vitamin C + Turmeric skin brightening masks ($8.97 per mask), and more!
“We are elated that C’est Moi is launching in the skin care aisles of 3,000 Walmart stores and online in an entirely new destination dedicated to clean beauty,” said SVP of Marketing at C’est Moi, Jennifer Saul. “Mindful Beauty at Walmart draws upon the many synergies that our brand represents with the creation of a new experience for Walmart shoppers, featuring brands that are dedicated to their missions that are sincerely focused on delivering cleaner, healthier, and safer products to all beauty enthusiasts. As we continue to build a new generation of clean beauty, we are proud of the journey and challenges we have faced, and look forward to sharing our clean, thoughtful, and affordable formulations with the masses.”
Empowering Youth Through Clean Beauty
As a brand focused on empowering youth through clean beauty, C’est Moi has partnered with Step Up, a nonprofit that offers unique learning experiences and mentorship for girls. In addition, C’est Moi partners with the Environmental Working Group (EWG) and Terracycle to further their commitment to sustainability.
C’est Moi products can be purchased at Walmart, Target, CVS Stores, Amazon, and the company’s website, cestmoi.com. While all of their skincare products are vegan, note that some of their lip products contain carmine (which isn’t vegan).