Celebrities Band Together to Save Vegan Restaurants
A new vegan crowd-sourced discovery platform—We Are Impactors—has launched a social media campaign to save vegan restaurants currently facing financial hardships. The platform is supported by the social impact platform abillion, Million Dollar Vegan, and plant-based celebrities such as Mayim Bialik, Sophia Esperanza, Daniella Monet, and Mýa.
According to a timely survey by abillion, one-third of US vegan restaurants claim they are in jeopardy of going out of business. The restaurateurs also noted that social media is essential to drive sales, but many do not have the marketing budget to invest in this promotion.
#SaveVeganRestaurants and We Are Impactors aim to provide these vegan restaurants with the digital exposure they need to not only survive these times but make a decent living. The goal is to drive new audiences to vegan restaurants’ Instagram pages, allowing the restaurants to pull customers in through their social content.
The campaign doesn’t end there. For every review posted on abillion, the company will donate $1 to the cause. The goal is to generate $1 million for US restaurants within a year. We Are Impactors will also produce a video commercial ($5,000 value) for the restaurant that gains the most followers during the month of April, and Million Dollar Vegan will purchase $1,000 worth of food (and donate it) from the second and third restaurant runner-ups.
Anyone can make an impact today by following a new vegan restaurant, posting a vegan meal on Instagram with the hashtag #SaveVeganRestaurants, and writing a review on abillion.
Actress and restaurateur in her own right, Daniella Monet, emphasized, “Vegan restaurants need our support, because without our voices and our dollars, they may not make it.”
We Are Impactors executive director and Pollution.tv founder Asher Brown seconded, ”Vegan restaurants are the heart of the plant-based community. And they need our help. These incredible local businesses have been fighting nonstop to keep us fed, and now we must fight equally as hard to help them keep their doors open.”
More from VegOut
OMG! We’re Obsessed with These Veggie Chips
These good-for-you veggie snacks are a tasty way to eat your vegetables.
7 Spots to Get Pumpkin-Flavored Vegan Eats in NYC
Celebrate the fall season with pumpkin-flavored donuts, pies, soups, and more!
Vegan Tapas and Cocktail Bar Opens in Albany, New York
Bar Vegan is now open for late-night eats, signature cocktails, and live music in Central Square.
Vegan BBQ Pop-Up Coming to Brooklyn, NYC This November
Get a taste of Southern BBQ in Brooklyn, NYC at this new vegan pop-up!
Dough Joy Donuts to Open Brick-and-Mortar in Seattle
The popular Seattle-based vegan food truck has plans to open its first brick-and-mortar location before the end of the year.
Fast-Casual Greek Chain Souvla Adds Plant-Based Lamb to Menu
The San Francisco restaurant launched the vegan lamb at all four of its locations on October 20.
Plant Power Fast Food’s Las Vegas Location Is Now Open
The chain makes vegan versions of fast-food classics from breakfast to dessert!
Pressed Is Launching La Colombe Vegan Cold Brew Smoothies
Give your morning a boost with these convenient, nutrient-dense beverages!
Chicago’s Kale My Name Opening Los Angeles Location with Tabitha Brown
This marks Tabitha Brown’s first vegan restaurant business venture.
Memphis Gets Its First Full-Service Black-Owned Vegan Restaurant
Headed up by celebrity chef Daudi “Da Vegan Guru” McLean, the vegan soul food joint will be Memphis’ first full-service Black-owned vegan restaurant.
The Best Vegan Shrimp Brands
These plant-based shrimps have the taste and texture of traditional seafood!
Cape Coral, Florida’s First Gluten-Free Vegan Restaurant Opens
BJ’s Bites is ready to delight gluten-free, vegan diners.
Subscribe NowOrder the magazine!