Plant-based meat manufacturer Beyond Meat is giving its iconic Beyond Burger an upgrade. The 3.0 version is said to be meatier and juicier than its predecessor with a more robust nutrition profile. The latest Beyond Burger contains 35% less saturated fat and fewer calories than 80/20 ground beef while retaining a comparable B vitamin and mineral content of cow-based beef.
Beyond Meat Chief Innovation Officer, Dariush Ajami, said, “We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on par with 80/20 ground beef burgers.”
The new Beyond Burgers will roll out to grocers nationwide beginning May 3, but the plant-based company is hosting several pop-ups throughout the US to preview the product May 1-2. A full list of pop-ups can be found here. The patties will be sold in two-packs, four-patty value packs, and one-pound Beyond Beef packs. Beginning in June, restaurants carrying the Beyond Burger will have the opportunity to stock the 3.0 burger.
In addition to this immediate launch, Beyond Meat promised customers yet another version of its Beyond Burger later this year for those seeking ever-healthier options. The soon-to-come vegan burger patty will contain even less saturated fat—about half of the amount in 80/20 beef.
Beyond Meat Beyond Burgers are available in retailers nationwide—from Whole Foods to the recently added CVS.