Ben & Jerry's will honor Colin Kaepernick, one of the most prominent social activists today, with his very own flavor—Change the Whirled. Kaepernick’s flavor features a caramel non-dairy sunflower butter base with fudge chips and graham cracker and chocolate cookie swirls, and celebrates Kaepernick's courageous work to confront systemic oppression and stop police violence against Black and Brown people.
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Ben & Jerry's believes Kaepernick represents the very best of us, willing to use his power and platform in the pursuit of equity and justice rooted in a commitment to love and resistance. Kaepernick's portion of the proceeds from sales of Change the Whirled will support the work of Know Your Rights Camp, founded by Kaepernick in Oakland, CA in 2016 to advance the liberation and well-being of Black and Brown communities.
"I'm honored to partner with Ben & Jerry's on Change the Whirled," said Kaepernick. "Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the well-being of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free."
"Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry's to continue to advance our work on issues of racial justice," said Matthew McCarthy, CEO of Ben & Jerry's. "Ben & Jerry's is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that 'love is at the root of our resistance.’ We have tremendous hope in what we can accomplish together," he added.
Change the Whirled will be available as a full-time flavor at Ben & Jerry's Scoop Shops and on store shelves nationwide in the United States beginning in 2021.