40% of leading food firms, including Kroger, Tesco, Nestle, and Unilever, now have dedicated teams for plant-based products.
According to Jeremy Coller, Founder of FAIRR (a global network of investors) and Chief Investment Officer at Coller Capital, "The company data published today is hard evidence that big food brands are vying for their slice of the plant-based pie. They are drastically scaling-up and skilling-up their capacity to research and develop plant-based alternatives to meat and dairy. Tangible goals for a protein transition are being put in place.”
Further, Coller added that 2020 is “a watershed year for the sustainable protein market: the sector has attracted double the investment of last year in just six months. This engagement shows which food companies are putting in place the infrastructure and innovation to benefit from this seismic shift in the ways we shop and eat; and those that will lose out."