In February 2020, MorningStar Farms—the plant-based division of Kellogg’s Away From Home company—launched Incogmeato, a vegan meat line that offers plant-based burger patties, as well as chick’n nuggets and tenders. Now, 3,000 hospitals and schools are serving vegan burgers through the recent Kellogg’s partnership with foodservice company Sodexo.

Vegan Burgers That Look, Cook, and Taste Like Meat

Incogmeato’s vegan burgers look, cook, and taste like meat. In addition, the patties offer 19g of 100% plant-based protein, iron, fiber, and vitamin B12.

“We’re excited to expand our partnership with Kellogg’s Away From Home to offer our meat-loving customers a plant-based protein, [especially those] who want to make more sustainable and plant-based choices without sacrificing what they love about meat,” said Rob Morasco, Senior Director of Culinary Development at Sodexo. “More people are exploring plant-based food options, and we’ve seen a growing demand in our industry. Sodexo is committed to a deep understanding of foodservice trends, which allows us to satisfy more of our guests with options that meet consumer demand in an ever-evolving environment. Plant-based meat alternatives also support Sodexo’s carbon reduction goal to reduce operational and supply chain carbon emissions by 34% by 2025, a commitment of our Better Tomorrow 2025 plan.”

Appealing to the Gen Z Crowd

A survey conducted by Kellogg’s Away From Home found that two-thirds of Gen Z individuals and more than half of Millennials are interested in plant-based protein, while sixty percent of those surveyed said they prefer plant-based proteins. The remaining 40 percent favor a just-like-meat experience. By adding Incogmeato burgers to school menus, both Kellogg’s Away From Home and Sodexo aim to appeal to the Gen Z crowd that prefers that meat-like experience.

To check out the latest details on Kellogg’s, MorningStar Farms, and Incogmeato, visit KelloggsAwayFromHome.com.