UK vegan haircare brand Noughty is now available at CVS. Among the brand's existing 24 products, their best-selling collections—To The Rescue and Wave Hello—will now be available for purchase both online and in select CVS stores throughout the United States.
"We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US." said Rachel Parsonage, cofounder of Noughty Haircare.
Noughty's To The Rescue line is formulated with moisturizing, nutrient-rich ingredients including sweet almond oil, shea butter, and black oat extract. Dry, frizzy, damaged tresses are transformed leaving hair soft, nourished, and luminous. It comes in Thirst Aid Conditioning & Detangling Spray, To the Rescue Intense Moisture Hair Treatment, To the Rescue Moisture Boost Shampoo, and To the Rescue Moisture Boost Conditioner.
The Wave Hello line is formulated for the needs of curly and wavy hair, Wave Hello recently snagged the Naturally Curly Awards' "Best of Best" in 2019. Vitamin-rich ingredients such as avocado oil, sea kelp extract, and Irish moss nourish hair while keeping curls defined, silky soft, and sleek. It comes in Hello Curls Define & Reshape Curl Primer, Wave Hello Curl Taming Cream, Wave Hello Curl Defining Shampoo, and Wave Hello Curl Defining Conditioner.