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Your Vegan Guide to Pasadena Daydream

The Pasadena Daydream Festival is this Saturday, August 31 at the Brookside at the Rose Bowl, and will be a fun day to not only enjoy music, but food as well. The fest, headlined and curated by The Cure, won’t just feature performances by Pixies, Deftones, Mogwai, Throwing Muses, The Joy Formidable, and much more, but a whole lineup of food and drink vendors, including plenty of vegan and vegan-friendly ones as well. Here’s a full guide to all the vegan food you’ll find at the Pasadena Day

Nic’s On Beverly

Nic’s On Beverly, a newer all-vegan restaurant, serves a variety of cuisines. From their tempura avocado tacos to a falafel burger, caesar salad, wood-fired detroit style pizza, and more, there’s something for every craving.


In the mood for a handheld? Check out Organix! They have tons of different sandwiches, burgers, burritos, and tacos. Examples include their Mac Daddy (their vegan take on the Big Mac), Spicy Chicken Sandwich, Grilled Cheese, Barbacoa Burrito, and Fish Tacos.

Madame Shugah

Try out Madame Shugah’s cookies for a sweet treat that isn’t just all vegan, but gluten-free and soy-free too! Not only do they sell cookies by themselves, but also in the form of ice cream cookie sandwiches, plus shakes as well.

Donut Friend

Donut Friend is your go-to spot for vegan donuts. They have a huge range of donuts full of unique flavors, such as Bacon 182 (maple glaze and house-made coconut bacon on top of a raised donut), S’Morrissey (a chocolate cake donut filled with toasted marshmallows and topped with chocolate glaze and graham cracker crumbs), Srirachosin (peanut butter, strawberry jam, coconut bacon, and a bit of sriracha sauce inside a raised donut), and plenty more.

Trejos Tacos

This casual Mexican spot serves a collection of different tacos, burritos, bowls, and salads that can be filled with their vegan options of young jackfruit, cauliflower, or mushroom asada. Add on some Chips & Salsa or Chips & Guacamole to your order to make it more complete. Plus, try their vegan Date Sweetened Horchata and Aguas Frescas for refreshments.


Pizzanista may not all be vegan, but they offer a fair amount of vegan pizza options, including cheese, pepperoni, veggie, mac & cheese, and their “Seitan Meats Jesus,” which is tomato sauce, vegan cheese, vegan pepperoni, vegan sausage, and vegan bacon. Plus, for starters, they have garlic knots and broccoli rabe available in vegan versions.


For what just might be the healthiest vegan soft serve, try Yoga-urt. Their signature flavors are made in-house daily with an almond and cashew milk base, which is then handcrafted with pure ingredients and four vital probiotic strains, resulting in classic and original flavors like Chocolate Bliss, Strawberry Serenity, Pistachio Passion, Blue Warrior/Cracker Jacks, and Radiant Golden Rose.

Cena Vegan

This popular LA vegan pop-up—found in Highland Park on Tuesdays and Fridays—will be at the festival, serving their burritos, tacos, plates, nachos, and more! All can be filled with their own vegan carne asada, el pastor, pollo asado, or carnitas (gluten-free).


Symphony Barnes


Symphony is a Southern California native who is passionate about health and wellness. She enjoys writing, living in California, and sharing her vegan lifestyle. Symphony graduated from Pepperdine University with a Bachelor of Arts in Journalism.

Articles by Symphony

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