Baskin-Robbins Launches Vegan Ice Cream Flavors
The world’s largest ice cream chain, Baskin-Robbins, will be debuting two vegan flavors on August 1. After more than two years in development, vegan Chocolate Chip Cookie Dough and Chocolate Extreme will soon be available on the BR menu. “The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right,” says Jeanne Bolger, Director of Research and Development at Baskin-Robbins. They have crafted th
To promote the debut of these flavors, the chain will be having sampling events at participating stores on August 4. “We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this,” says Carol Austin, Vice President of Marketing for Baskin-Robbins. Get ready to head to your local Baskin-Robbins to try out these new additions to the vegan ice cream scene.
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