This Vegan Brow Bar Is Serving Up Cruelty-Free Looks In NYC
Boom Boom Brow Bar is NYC’s first walk-in brow bar that has been serving clients with vegan and cruelty-free looks since 2008. The NYC-based salon uses ethically-developed products in all of their services, which include brow, lip, chin, sideburn, hairline, and full face waxing, as well as brow and lash tints.
Why Clean Beauty?
When putting eye products on or near the eye orbital they absorb into the skin (the largest organ in the body), so Boom Boom Brow Bar places emphasis on eye health and the ingredients in the beauty products they use. Boom Boom products are formulated without parabens, gluten, phthalates, hormones, prostaglandins, oil, fragrance, sulfates, GMOs, silicone, corn, alcohol, barley, wheat, oat, spelt, and rye.
The Vision Behind the Concept
Malynda Vigliotti (aka Boom Boom), owner of Boom Boom Brow Bar, has a personal reason for promoting clean beauty. “In 2006 I was diagnosed with Graves’ Disease, and because of that, I developed Thyroid Eye Disease, a rare disease where your eyeballs pop out of your head. After five corrective surgeries and a supportive team of doctors and nurses, my eyes are now a custom set, and after all is said and done, I can see clearly,” Boom Boom told VegOut.
We spoke with Boom Boom on the inspiration behind opening her business, as well as the importance of using vegan and cruelty-free products on and around our eyes.
VegOut (VO): What inspired you to open Boom Boom Brow Bar?
Malynda Vigliotti (MV): I’ve always been obsessed with eyebrows. I was born with a unibrow, so my mom was tweezing me for my communion pictures. So funny. When I went to beauty school in my thirties, I finally figured out how to do brows and why everyone kept screwing mine up. Once it clicked it was all about symmetry and proportion, and I was like, I’m opening a brow bar.
VO: Why do you choose to use vegan and cruelty-free products at your salon?
MV: I have had health issues with my eyes resulting in several surgeries. I was using this popular store-bought eyebrow growth product and fine baby black hairs were growing under the eyes. It was then that I realized that whatever we put on our eyes [is] going into [both] our eyes [and our] skin. I freaked out. From then on, I was on a quest for something cleaner. It was then that I developed the brow products we have today.
VO: How are plant-based products received by clients differently now compared to when you first opened in 2008?
MV: People are still waking up, but those that are engaged and educated are thrilled! It’s like I’m part of something bigger—one brow product at a time. When people go vegan others perceive it as their loss, but really there is no loss because there are perfect replacements. And why would we not be conscious of our planet and all the creatures on it? Vegan and no animal cruelty is a no-brainer for me. We have such good options now.
VO: How has your salon adapted to the changes that this past year presented?
MV: It was heartbreaking for many reasons and a beautiful reset for me personally and [for] The Boom. My team scaled itself back organically. The new lighter hours created better work-life balance. People that come in are happy to be back. Brows are everything with the masks, so it makes the beauty business even more fun.
VO: What are some COVID-19 precautions you’ve taken to ensure clients experience a safe visit to your salon?
MV: It was easy to be COVID safe because The Boom always prided itself on cleanliness. We just upped our game by spraying everything down between clients and wearing masks. Truth be told, I love wearing a mask at work—I feel safer. In hindsight, I can’t believe we didn’t do it before, and we will continue to do so long after COVID is gone.
VO: Can you please share a few goals for your business with our readers?
MV: My business is my heart. I want to expand with new and exciting products through education. Educating is easy for me, it’s my gift. I feel the need to scale back the fearful rhetoric and to focus on the good. Change the approach, have fun, and I think [the brand] will grow organically. That’s the goal! I can’t wait.
Boom Boom Brow Bar is located at 30 Greenwich Ave (between 10th & Charles) in Manhattan. To view the full menu and pricing, visit boomboombrowbar.com or check them out on Instagram (@boomboombrowbar).
More from VegOut
The Best Places to Eat Vegan in the South Bay
If you’re heading to Manhattan, Hermosa, or Redondo Beach, there is no shortage of vegan options. From upscale vegan Italian to Asian fusion to a fully vegan organic market with perhaps the best vegan BLTA you will ever have, there’s something for everyone. Here are the best places to eat vegan in the South Bay!
Chef Mark McKinney Is Opening a Vegan Restaurant in Philadelphia This Fall
This vegan chef is transforming his original pop-up into a restaurant concept in Philadelphia, Pennsylvania!
VegOut’s Los Angeles Vegan Gift Guide
Gift giving is a tradition as old as time, but not too long ago collective sighs could be heard across the world when it came time to buy thoughtful presents for vegans. Now, plant-based gift shopping is anything but boring and the furthest thing from difficult! Our Los Angeles vegan gift guide has you covered with everything from hand-poured candles and toxin-free spas to French-style pastries and some of the best chocolate you’ve ever had!
Peet’s Coffee Now Serves a Limited-Edition Vegan Cold Brew Oat Latte
The fan-favorite coffee chain is back at it with the vegan options!
10 Vegan Skincare Brands We Love
It’s time to cue up the messy bun and wash away the troubles of the day with these cruelty-free, vegan skincare brands.
Crocs Plans to Go 100% Vegan by the End of 2021
The wickedly popular shoe brand is putting its kicks into four-wheel drive with its latest sustainability efforts!
Jessica Biel Just Launched a Vegan Wellness Brand for Kids
The actress and mother of two has created a company that makes natural, vegan products for families and also gives back to the planet.
10 Gluten-Free Vegan Snacks That’ll Satisfy Your Cravings
From dips and chips to popcorn and protein bars, these brands have you covered for your gluten-free snacking needs.
New 144-Seat Vegan Restaurant Fancy Plants Kitchen to Open in Chicago
A new all-vegan restaurant is opening in the Lincoln Park neighborhood!
Beyond Meat to Offer Free Vegan Chicken Tenders This Tuesday
In honor of National Chicken Tender Day, Beyond Meat is giving customers a chance to try their new plant-based tenders for free.
New Vegan Vendor Opens at Brooklyn’s DeKalb Market
This new eatery is serving up plantain-based tacos, desserts, and more!
Vegan Meat Brand OZO Launches New Chicken Nuggets, Meatballs, and More
New OZO products including frozen nuggets, meatballs, chicken patties, and fresh versions of the Smokehouse Burger and ground turkey are available this summer.
Subscribe NowOrder the magazine!