5 Sustainable Denim Brands You Should Know About
Developing a semi-normal day-to-day routine is tough these days as we find ourselves waking up whenever, eating frozen dinner for breakfast, and being caught up on our entire IG feeds each day. And to be clear, there ain’t nothing wrong with all that! One thing we are incorporating as a daily habit is changing out of our PJ’s into some jeans and a basic tee, and maybe, just maybe if we are really feeling on top of it, brushing our hair. Here are 5 vegan and sustainable jeans that you can order online!
The jeans you see on literally every IT girl on IG. With their motto that “Being naked is the #1 most sustainable option. Reformation is #2,” sustainability is at the forefront of the brand’s way of life. Reformation’s creative process is always as holistic as possible, taking water usage, energy input, land use, and greenhouse emissions, toxicity, availability, and price into account for each garment. The cult brand is especially known for their high-waisted flattering cuts that hug the hips and butt in all the right places while remaining relaxed and comfortable through the legs. We love to pair with one of Ref’s basic crop tanks and a low-heeled mule!
The Swedish-based jean line, born in the mind of a former design director at Lee Europe, is the epitome of worn-in, rugged perfection. Think that favorite pair of jeans your girlfriend yells at you to throw out but you can’t part with, because they’ve been broken in perfectly after years of living in ‘em. Creating beautiful 100% organic pieces with the belief that “denim becomes more beautiful with age,” this long-lasting jean company offers customers who return their old worn-out jeans a discount on new purchases. Every returned pair gets re-worked, washed, and recycled, and sold as second hand pieces in Nudie Jeans’ shops. We love to pair their rugged cuts with a flannel and Chelsea boots. Perfect for the effortlessly sexy guy or gal.
A fan of jeans in colors other than the typical blue? Boyish has got you covered. With a range of denim in various colors, cuts, and designs, these jeans are versatile AF. Made or organic cotton and recycled cotton, Boyish aims to reduce their carbon footprint and water usage while maintaining classic style and high quality. Conceived in Los Angeles, the brand aims to create women’s jeans with “vintage silhouettes and a modern update.” You can feel good about each Boyish purchase as well, as 1% of their annual profits goes to 1% Of the Planet—a non-profit organization connecting businesses who share the goal of making a difference on the planet. Pair one of these classic beauties with a cropped sweater and booties, and be on your merry way!
A proud member of the Fair Wear Foundation, which upholds fair labor conditions in the fashion industry, this brand is Peta-approved, toxic-free, and 100% made-up of organic cotton. Named after the Peruvian God of the rainbow, who brings color and light to society, Kuyichi aims to do the same in the fashion industry. The brand pledges to be completely open in their manufacturing operations and processing facilities list, keeping consumers in the loop on exactly where everything comes from and how it’s made. Known for their comfortable denim fit due to the recycled denim fibres, these will be the most comfortable pair of blues to ever grace your bum. We like to pair with Kuyichi’s organic cotton sweatshirts and some low ankle tennies and call it a day!
The first label to gain both the Global Organic Textile Standards accreditation and the organic label from the Soil Association, the UK-based brand boasts a motto of “no blood, sweat, or tears.” Peta-approved and earth-loving forward, they create jeans with an “ethical conscience.” Everything is organic and fairly made, with an importance on giving fair wages to workers and safe working conditions. With jeans in various cuts, the company is especially known for their skinny fit jeans, a simple fit that won’t slide off those hips, and will hug you in all the right places. We like to go Canadian tuxedo with them and pair ‘em with a classic denim jacket, white tee, and our favorite boots!
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